Case Studies PDF Print E-mail

In order to show you what we can do for you, here are two case studies.

Ono Palindromes

In 2010 we handled two EP release campaigns for Ono Palindromes. This lead to high profile coverage for the band across the media landscape. Ono Palindromes received airplay on XFM (plus live session), BBC Radio 1, BBC Radio Devon (plus live session), NME Radio, Kerrang! Radio, Artrocker Radio, Exeter FM (plus live session). OP also gained critical acclaim in Artrocker (Single of the Month/ 15th best track of 2010), Clash Magazine, Rocksound, 24/7 magazine (Single of the Month) and Dazed and Confused Magazine.

 

Primavera Festival (Barcelona)

Bright Lights was commissioned to undertake a strategic marketing evaluation of Primavera Festival whilst providing a basic PR campaign.  This resulted in favourable coverage in the likes of the Fly Magazine, Artrocker and Venue Magazine.  However, it was the strategic marketing evaluation which provided the framework and solid foundations upon which the festival has since grown from strength to strength.  Targeting the the British festival going market; audiences, strategic relationships and key messages were identified and developed resulting in Primavera Festival becoming one of Europe’s most critically acclaimed and successful festivals.